My friend Jay gave me good laugh recently. He was going OFF about the way women’s minds work. His main line of argument was that women have trouble figuring out what they want. According to Jay, much of the time he encounters women who don’t know what they want, tend to be vague about it, all leading to extreme confusion.
Now, I gave Jay an empathetic ear. But I don’t see it as a women’s issue. I see it as a human issue.
Honestly, who really knows what they want? I catch my mind changing on countless topics, from what I want to eat, what project I want to pursue next, to what I’m looking for in a personal relationship.
Options, Options, and More Options
I believe this happens because we are inundated with so many options. Once in an Economics class in college, I learned the more options that are on the table in a given transaction, the healthier the transaction is. When you start taking options away, the other parties involved can go sour pretty quickly. The lesson is, people love freedom and flexibility. They want to know they’ll land on B if they happen to slip through A.
As a result, having and juggling options has turned into something of a lifestyle for many people. We always learn more about ourselves by exercising assorted options. We grow. We reinvent. We rediscover.
Value Propositions of Life
The concept of “value proposition” comes into play here, too. Investopedia defines value proposition as, “a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement convinces a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.”
In other words, if one option in the sea of all available options is actually going to stand out enough to be the one we go with, it had better grant us a serious dose of VALUE.
Options are a vibrant part of life. They can serve us well or bog us down, depending on how we’re playing the game. You have to ask yourself how exactly your value proposition distinguishes itself in order to move forward on the best path.